Monday, 18 January 2010

Marketing - I can see why people do degrees!

Wow, I'm just starting on a journey through the complex world of marketing and boy is it scary! There's so much to think about and there's information coming from every angle - do I go for Twitter, Facebook, Linked In? Should I be concentrating on the media? How do you I word an affective press release? The information all seems to contradict each other. So I've decided to try a bit of everything and also get some quotes for professional help (marketing not psychological, although that might help too!)

If you've got any tips do let me know.

Wednesday, 13 January 2010

Exhibiting at the Fine Food Fair at Olympia in London

I'm taking the brave and scary step of deciding to have a stand at the Speciality and Fine Food Fair this September. It will be my first exhibition and I must admit it's all rather daunting; but the possibility of sourcing buyers for the chocolate holiday is really exciting!

http://www.specialityandfinefoodfairs.co.uk/

I'm now sourcing banners and where I can hire furniture for the stand. Then I've got to work out what samples I will need to take. It's really motivated me to get back into the swing of everything as I'd lost some of my drive over Christmas.

Has anyone got any tips on exhibiting?